This year at Cannes Lions, judges are recognizing work at the intersection of AI and advertising. The Next Rembrandt, a campaign by JWT Amsterdam for the Dutch bank ING, used "deep learning" algorithms to analyze more than 168,000 painting fragments by the 17th century master to create a digital image based on his existing work. Then, a 3D printer fabricated a painting based on the image, replicating the depth and texture of original Rembrandt works to a surprising degree. The campaign took home a Grand Prix at Cannes in the Cyber Lions category, which recognizes "ideas indigenous to, or enhanced by, the digital environment," and an additional Grand Prix in the Creative Data Lions category. This year's entries were more sophisticated than those in the past, said Cyber Lions jury president Chloe Gottlieb, SVP and executive creative director at R/GA. "The data is not an output from the creativity," said Gottlieb.